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What is the Ideal Email Bounce Rate for Email Campaigns?

Email bounce rate is one of the key metrics that needs to be monitored for a successful email campaign. In a layman's term, an email is termed as a bounce back if it is not delivered to its intended recipient. An email bounces back due to some common reasons like the change of job, abandonment of an email account, changing ISPs. It is required by all email marketing service providers to keep the bounce rate in check. The acceptable bounce rate...

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